![]() We’re excited to support the Sanity team as they enter this next phase of growth. Sanity has created the hero product for building innovative product experiences, with an impressive developer-oriented approach to content delivery and a personalized product experience that breaks down silos for content creators, marketing and developer teams. The money was raised from investors led by ICONIQ Growth, with participation from Lead Edge Capital as well as existing investors Threshold Ventures, Heavybit. Adding that this has forced them to rethink CMS, causing developers to embrace technology that has the keys to adapt to this shift today, Mr. Pepper opined that companies must deliver a complex, multi-channel and engaging digital experience to wherever their customers are, owing to the era of digitalization. Doug Pepper, a general partner at ICONIQ Growth, has joined the Sanity Board. With the close of this Series B, Sanity’s total amount raised has crossed $51 million, as per Crunchbase. The company had raised its Series A funding of $9.3 million from Threshold Ventures. Sanity Raises 39 Million From ICONIQ Growth And Others to Help Brands Treat Content as Data for Exceptional Digital Experiences SAN FRANCISCO, June 24, 2021- Sanity, the platform for structured content, has raised 39 million in Series B funding less than a year after its 9.3 million Series A raise in October 2020. Josh Stein, managing partner at Threshold. The A round was led by Threshold Ventures and brings Sanity’s total funding to 12.8MM. Magnus Hillestad, co-founder and CEO of Sanity Today, Sanity.io ( ), the developer-focused content platform, announced that it has raised 9.3MM in Series A funding to expand its content platform and further build out its developer community. Sanity breaks those restrictions so anyone can build a rich experience for customer interaction that keeps pace with technology advancements. It aims to emerge as a versatile system for creating and distributing digital content to any device, application, or channel.Ĭontent can no longer be confined to a publishing model. Sanity, founded in 2017, provides a structured content platform allowing teams to build their digital experiences. ![]() In a statement to the press, Magnus Hillestad, co-founder and CEO of Sanity, stressed that the creation of incredible digital product experiences for customers has grown in importance, leading to a need for a better content framework that scales across marketing, product and engineering. Lead Edge Capital and existing investors – Threshold Ventures, Heavybit Industries, Alliance Venture, and Monochrome Capital- participated in the round. San Francisco-based Sanity, a structured content platform provider, has announced a $39 million Series B funding, led by ICONIQ Growth. The proceeds would be used to build its team, product and community The company aims to assist brands and businesses in treating their content as data for creating exceptional digital experiences.
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